All over the UK, small and medium sized business owners are concerned about their lack of cashflow. While the government was quick to roll out a series of programs designed to ease the pressure of the coronavirus shutdown; there are still things you can be doing from home.
So how do you, as a business owner, stay productive and improve your company from the comfort of your own home? It starts by listening to the experts… so at least you are in the right place.
The Ultimate Guide to Business Management – From Home!
First of all, you will want to create an action plan that is tailored to you. To do this, cover the following areas:
- Social Media and Influencer Marketing
- Planning
- Website Maintenance/development
- Creative Media
Each of these areas contain tasks that you can complete from the safety of self-isolation. Let’s examine each in more detail to give you inspiration as to how you can work from home.
1 – Social Media and Influencer Marketing
Digital advertising has long been on track to overtake traditional marketing techniques[i]. Taking this opportunity to top up your marketing strategies, find digital solutions, or create corporate social media accounts, all further your cause.
Social media accounts are free, you can outsource their management, and they help you reach outlandish numbers. They let you create your brand persona, they help you spread messages, build followings, and increase the potential of any given marketing campaign.
Have you considered using a social media influencer as a brand ambassador to access the youth market? These are all things to consider while trying to work from home.
2 – Planning
Planning ahead is time put to good use. To stay productive, take advantage of working from home to plan for the future. Do you perhaps need to consider raising finance to stay in the loop? Maybe you are planning on getting government support? Business planning can even extend to things like the company direction, re-writing mission statements, or raising finances during difficult times.
3 – Website Management
Websites need to be regularly updated to keep your firm at the top of the search result ranks. Whether you already have one or not – now is the time to establish and update it. Do you have an online shop? If not, why not? Your virtual presence is the only way that Gen Z and Millennial consumers might ever find your business.
Take quarantine time as an opportunity to put your best digital foot forward. You can effectively market your business online from home… and you can do it while sipping from your favourite coffee mug.
4 – Get Creative with Media
Business doesn’t need to be boring – especially not when you are working from home. Now is the time to review the branding aspects that have been bugging you. What does your ‘About Us’ page say? Does it accurately represent the goods and services your British small to medium business is providing?
Get creative with your media content – online and offline. Use it to build a brand identity and sense of reliability in your firm. Small to medium sized businesses thrive with a strong brand persona… now is your time to create one.
5 – Still Lost?
If you have read through our guide and you are still stuck for inspiration, perhaps you need a consultation. You can reach out to Exquisite Consultancy for aid in all of the above. By banding together we can make working from home the new normal. With our help you can stay ahead of the game.
[i] https://www.entrepreneur.com/article/279873